Newfoundland is an island province of Canada with a rapidly declining economy. Their main industry is fishing, but due to strict regulations on overfishing, many have faced lay offs and unemployment. In 2012, Misty O'Connor founded Newfoundland Traditions to assist the caring people of the province and revive the economy through employment and tourism.
Our design team created an entire brand identity for Newfoundland Traditions, winning 1st place in our competition. We set out to have a traditional, iconic and universal logo that reflected the values and traditions of Newfoundland. We created an effective campaign including all sorts of promotional material: Business Cards, Letterheads, Calendars, Greeting Cards, Mugs, Apparel, Social Media Campaigns, an Interactive Map, Website, a mobile app, and much more.
